Advertising sign or device.



H. G. DE HAMEL & G. MAKGILL. ADVERTISING SIGN 0R DEVICE.

APPLICATION FILED JANA, 1913.

1,090,707, Patented Mar. 17,1914.

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HERBERT Gr. DE HAMEL, 0F ALDBURY, THING, ENGLAND, AND GEORGE MAKGILL, OFKEMBACK, SCOTLAND.

ADVERTISING SIGN 0B DEVICE.

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Specification of Letters Patent.

Patented Mar. 1?, 191%.

Application filed January 4, 1913. Serial No. 740,215.

Yews, Aldbury, Tring, Hertfordshire, England, and Kemback, in the countyof Fife, Scotland, respectively, have invented certain new and usefulImprovements in Advertlsing Slgns or Devlces, of which the following isa specification.

This invention relates to advertising devices, and it aims to provideimproved means whereby the attention of the public may be attracted moreeffectively than by the ordinary advertising signs, posters, cards orthe like at present in general use.

Many advertising signs fail at present to arrest the attention of thepublic solely be-' cause they depict stationary objects, whereas werethe objects in a state of movement a considerably greater amount ofattraction would result.

According to this invention an object on combination of ob ectsconstituting an advertising device is or are adapted to move,-

either wholly or in part, as the result of sudden shocks transmitted tosuch device from an external source and without the employ ment ofextraneous mechanical means: said ob ect or ob ects or portions thereofbeing attached or not to a stationary or a movable background. Theaforesaid shocks may be of a vibratory nature, and may be produced bythe movement of a vehicle or vessel wherein or whereon the device issupported, or by the passage of a road or other vehicle or a number ofsame past a stationary sup port upon which the device is fixed.-

In order to be adapted to vibrate, the object or objects may be mountedupon springs, hinges, pivots or in any other manner whatsoever whichwill permit of or cause vibra tory movement of the object or objectswhen subjected to shocks of any kind. According to one example, therequisite vibratory movement may be occasioned by an underground railwaytrain in which the device of this invention may be located. Any desiredform of pictorial or other advertise ment may be thus adapted to receivevibratory movement in imitation of the actual movement or movements ofan object or a number of objects, and such movement or movements may beimparted by means other than a railway vehicle. When the inventionembodies devices of the type in which a portion or the whole of thedevice or sigh is mounted pivotally and is adapted to move to and fro,it is so constructed that the sign or device shall operate eflicientlyirrespective of the position in which same may be set or arranged.Accordingly a part or the whole of the sign or device is movable and ispivotally connected to the remainder which is stationary, or to a fixedsupport, said movable part or whole being weighted and being supportedby a member which is free to travel and is provided with a bearingdeviceadapted to roll to and fro upon a stationary portion of the apparatus.Such movement may be imparted by means of the shocks transmitted by anyform of vehicle or vessel, when starting or stopping, by any Variationsin speed or in position of such vehicle or vessel, in or upon or towhich such sign or device may be attached, or by means of pressureexerted by the wind. For example a wire, rod, or other suitable form ofsupport is connected pivotally by its upper end to a stationary portionof an advertising sign or device, and to said rod, wire or other supportthere is attached a movable portion of said advertising sign or device.This movable portion of the sign or device is not suspended from thestationary portion but is supported from below by means of a roller,wheel or the like which is mounted rotatably upon or near the lower.extremity of the aforesaid wire, rod or the like, and runs upon astationary guide track composed of any suitable material and fashionedto the requisite configuration.

The moving elements just referred to may be arranged in a vertical,horizontal or inclined position without prejudice to the operation ofthe device, and in some cases may be of curved form to accommodate thesign, for example, upon the ceiling of an underground or other railwaycarriage. In some cases the track may be dispensed with, the

bearing roller or wheel making contact directly with the back of astationary portion of the apparatus.

Manifestly the invention lends itself to multitudinous applicationswhich though differing in design or configuration will all embody thesame fundamental principle already hereinbefore set out.

The accompanying drawings illustrate one construction and a modificationthereof, which have been selected to exemplify the manner in which theinvention may readily be carried into practical efiect.

Figure 1 is a rear elevation of a portion of a frame containing anadvertising sign constructed in accordance with the invention; and Fig.2 is a central vertical section of the same. Fig. 3 is a frontelevation, drawn to a slightly smaller scale, of the entire frame shownin Fig. 1. Fig. 4: shows in cross section, a slightly modifiedconstruction of the mechanism illustrated in the previous figures.

Referring to Figs. 1 to 3 inclusive, a is a screen of cardboard or anyother suitable material which bears on its face any desirable form ofpictorial advertisement, printed or otherwise suitably produced. In theinstance illustrated, the representation of an ostrich has beenselected. The screen a is carried in a suitable wooden or other frame itadapted to be secured in any appropriate location, and the head or neckof.

the ostrich, instead of being reproduced on the screen a, are formed bya separate piece 5 of cardboard or the like. the desired movement may beimparted to the sign, the piece 5 is fixed to the end of a spindle 0which is formed by being bent at right angles from the upper end of awire or rod 61, and which passes freely through an aperture formed inthe screen a. The wire or rod (Z is bifurcated at its lower extremity,and in such bifurcated portion there is mounted a grooved roller eadapted to rotate freely upon a spindle f and running upon a curvedtrack 9 of sheet metal, wire or other suitable material securedappropriately to the frame It. The track 9 therefore entirely supportsthe weight of the moving parts. When the shocks are transmitted to thesign, as described above, the roller 6 is constrained to travel quicklyback and forth along the track g, and with said roller move the wire orrod d, the spindle c and the neck portion 6 of the figure, these partsoscillating as indicated by the dot-and-dash lines in Fig. 3.

In practice, for example, the sudden starting or stopping, or thelateral swaying of a vehicle, (in or on which it is supposed the sign ismounted), will cause the roller 6 to roll to and fro along its guidetrack g, and

In order that for an appreciable length of time after the transmissionof the shocks or vibrations to the sign. I y

The above described construction is especially suitable for the walls ofvehicles or other places, but if the invention is tobe applied to theroofs or ceilings thereof, it is preferable to dispense with the curvedguide track, and in such a case the construction illustrated in Fig. 4may with advantage be employed.

In Fig. 4, .7' is a portion of the curved roof or ceiling of a railwaycarriage, and to it the screen a is secured appropriately, so as toleave a space intervening therebetween. As before, the neck portion 6 ofthe ostrich is secured to spindle 0 bent at rightangles to a wire or rodcl. Instead however of a grooved roller there is loosely mounted at theextremity of the wire or rod cl a smooth bearing wheel 79 which issupported by the rear face of the screen a and which otherwise functionstogether with the remainder of the device in a manner precisely similarto that already described.

The invention may be applied to any sign whether represent-ing a humanbeing or an animal performing some natural movement, or to a signillustrating the movement or operation of a piece of mechanism.

What we claim is 1. In an advertising device, the combination of ascreen provided with an aperture and bearing a portion of apictorialrepresentation upon its outer face; a member separate from thescreen and movable in front thereof across said face, said memberbearing the remainder of such representation upon its outer face; and anoscillatory member located behind said screen and having one end thereoflaterally bent and projecting loosely through said aperture and theother end provided with a roller, the first-named member being rigidlyconnected directly to the bent end of said oscillatory member and whollysupported by the same,

front thereof across said outer face, said member bearing the remainderof such representation upon its outer face; an oscillatory memberlocatedbehind said screen and having the first-named member connecteddirectly to it; and a roller secured to said oscillatory member andarranged to travel set Our hands in presence of two subscribing over thesaid inner face of the screen for Witnesses. wholly supporting saidoscillatory member and for imparting movement thereto and giggg g ig gfi5 to the said first-named member when sudden shocks are transmitted tothe device Witnesses: from an external source. VVATsoN WALKER, Intestimony whereof we have hereunto W. I. SKERTEN.

flopiem of this patent may be obtained for five cents each, byaddressing the Commissioner of Petentm.

' Washington, I). G.

